Posted by Roberto Montanez, M.S. in
Featured Articles,
Social on 12 17th, 2008 |
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How Does Advertisement work?
Have you ever wondered why advertisement exists? Why we see so many ads everywhere? Do you wonder if advertisement actually works?
It seems that everyday we see more and more ads. We get bombarded by the amount of ads we see on the TV, on newspapers and on the Internet. What we need to understand is that advertisement is an approach to change an attitude about a subject or an object.
WHAT ARE ATTITUDES?
In social psychology there are two types of attitudes. Cognitively based attitudes are people’s...
Posted by Roberto Montanez, M.S. on 12 10th, 2008
Top Psychology Movies...
I have to admit, I’m a big movie fan. I like all types of movies: comedies, thrillers, action, etc. Today, I want to share my favorite psychological movies. These movie topics range from abnormal psychology to social issues.
Keep in mind that most movies dealing with any psychological topic tends to oversimplify the condition or exaggerate the problem.
Below are some myths and falsehood presented...
Posted by Roberto Montanez, M.S. on 12 10th, 2008
Why do we create Steoreoty...
Are stereotypes good or bad? Why do we use them? Does everyone create stereotypes?
Stereotypes are mental frameworks that generally function as schemas and are useful for organizing, interpreting, and retrieving information. Stereotypes are sustained due to our tendency to minimize cognitive efforts. In other words, stereotypes are a collections of ideas and values that we create. These ideas then...
Posted by Roberto Montanez, M.S. on 12 9th, 2008
5 errors you make in a con...
Have you ever felt that you are not connecting with the person you are talking to? There is nothing more cumbersome than the feeling of not connecting with another person. These situations can happen at work, meeting new people or even on a date.
Conversing is one of the few topics that we all practice, but know very little about. Communication problems can have detrimental effects in many domains...
Posted by Roberto Montanez, M.S. on 12 8th, 2008
Shop until you drop…...
Did you shop on Black Friday? Do you wonder why people are so crazy about shopping during that day?
As I watched the news about shoppers the day after Thanksgiving, I wonder why people act so carelessly. There is plenty of footage showing people camping overnight at the stores or trampling people just to get inside the store.
Have you ever wondered why these great savings are only during the Friday...