Have you ever wondered why advertisement exists? Why we see so many ads everywhere? Do you wonder if advertisement actually works? It seems that everyday we see more and more ads. We get bombarded by the amount of ads we see on the TV, on newspapers and on the Internet. What we need to understand is that...

Have you ever felt that you are not connecting with the person you are talking to? There is nothing more cumbersome than the feeling of not connecting with another person. These situations can happen at work, meeting new people or even on a date. Conversing is one of the few topics that we all practice,...

Did you shop on Black Friday? Do you wonder why people are so crazy about shopping during that day? As I watched the news about shoppers the day after Thanksgiving, I wonder why people act so carelessly. There is plenty of footage showing people camping overnight at the stores or trampling people just...

Have you ever wondered what people think of you? Do they see you as the person you want to be seen? Many of us would love to find out what people think of us. We have this image of ourselves and we want people to match that same view. Many of us attribute values and adjectives to our personality. We...

Have you ever heard the saying, “Beauty is only skin deep?” What about the saying, “Don’t judge a book by its cover?” Truth be told, those sayings are not accurate. Physical attractiveness is a major determinant in judging the liking of an individual. Psychological studies...

Rudy, Seabiscuit, Cinderella Man.  What do these things have in common? All of them are great comeback stories. We all love to cheer for an underdog. They are the proverbial David and Goliath. Have you ever asked yourself, “why do we like to root for the underdog?“. Social psychologists...

Imagine you are giving a speech today. Are you already feeling nervous? Is your heart racing? Public speaking is one of the most dreaded tasks we all encounter at one point in our life. Regardless if you are in school, college or work, Public Speaking is a task we all have to undergo. Fear of speaking...

Have you ever been in a conversation and wonder if the person you are talking to is lying? Wouldn’t you love to know for sure if a person is lying? Psychology has spent decades studying this topic. There are numerous channels of communication between us, verbal and nonverbal. Nonverbal communication...

Have you ever been in a boring meeting and start drawing on the margins of your notepad? What about in a class or while talking on the phone? We all do it, but do we know why? Do they mean something? WHAT IS IT? Doodling is an absent minded scribble or marks without aim, purpose or thought. Some definitions...

Have you ever been in a bad relationship? Are you in one now? There is nothing worse than being in a bad relationship and there is nothing better than being in a great relationship. But what makes a good relationship from a bad one? There are a plethora of factors influencing how good or bad a relationship...